Most men’s grooming routine is comprised solely of shower gel and body spray gift sets that they received as gifts.
But many men are beginning to realize just how beneficial a skincare routine can be. After all, everyone wants to look their best, right!?
Everyone stands to gain from proper skincare, and reaping the benefits is surprisingly simple.
The four most important steps for a man’s skincare routine is wash, treat, moisturize, and sunscreen.
Cleanse
Cleansing is the most important daily maintenance step in your skincare routine.
Throughout the day, your skin is exposed to dirt, bacteria, and environmental impurities, which builds up on the surface.
When we think of clean skin, we’re conditioned to expect a dry, squeaky-clean feeling. That might feel good on your body, but that same feeling on your face is actually bad.
It means your skin’s protective barrier is disrupted and you’ve stripped away good oils that keep it moisturized. This could actually cause your skin to produce more oil to protect itself.
Instead, use a specific facial cleanser that contains moisturizing ingredients and is designed for washing your face. Use it twice a day (morning and night).
Rice water, the milky white water obtained from rinsing rice, is enriched with vitamins A, B and E, ceramide and minerals to help skin feel moisturized and look radiant.
Our foaming cleanser produces a whipped cream-like texture that softly glides onto the skin to effectively remove makeup residue while moisturizing.
In fact, many men love to use this cleanser instead of shaving cream with their razor. It leaves your face feeling nice and soft.
Benefits
Cleanses and moisturizes in one
Creamy texture lathers up into a rich foam
Key Ingredients
Rice water and soapwort extract – leave skin clearer and with brighter tone
To Use
Use AM and PM as necessary.
Lather a small amount of foaming cleanser with water and gently massage onto your face.
Meet our highest concentration of moisture-boosting hyaluronic acid (1.5%!) for visibly plumper, bouncier skin. This super ingredient acts like a sponge holding up to 1,000 times its weight in water for intense, lasting hydration. It’s your rescue treatment for those extra dry areas that need saving! 1 fl. oz.
Benefits
Three different molecular sizes of hyaluronic acid reach multiple layers of skin’s surface, visibly plumping skin with 2X more moisture and bringing back its bounce
Instantly plumps the look of expression/fine lines
Delivers overall deep hydration
Formulated with raspberry antioxidant, known to help boost skin repair and protect against environmental factors
Hypoallergenic
Dermatologist-tested
For every skin type
Absorbs quickly
Non-greasy and non-sticky jelly-like texture
To Use
Apply twice a day in the morning and evening or use as needed to spot treat dry areas.
Dispense one drop of the serum into palm.
Using your fingertips, gently smooth the serum onto cleansed face in an upward and outwards motion, avoiding eye area.
For best results, follow with Anew Hydra Fusion Gel Cream.
The fast-absorbing eye serum instantly helps de-puff and hydrate the delicate under-eye area while reducing the appearance of bags and fine, dry lines. .5 fl. oz.
Benefits
Contains hyaluronic acid, a super hydrator naturally found in skin and lost over time that holds more than 1,000 times its weight in water, so skin looks smooth, refreshed and vibrant
Contains raspberry antioxidant, a potent ingredient that helps defend skin from environmental stressors to keep skin looking healthy and glowing
Formulated with caffeine
The ceramic applicator tip cools** for an instant refreshing feeling
Oil-free
Hypoallergenic
Dermatologist-tested and allergy-tested
To Use
Gently massage a small amount under the eye area (in AM/PM and as needed) and smooth in until absorbed.
** Product can be stored in the refrigerator for even more of a cooling effect.
This is what your skin has been thirsting for—Anew Hydra Fusion, the collection of skin care that both hydrates AND defends. A revolutionary combo of power-packed ingredients infuses skin with instant*, deep and lasting hydration + defends it from environmental stressors.
The water-like gel absorbs instantly making skin appear smoother, refreshed and plumped with hydration. 1.7 oz. net wt.
Benefits
Contains hyaluronic acid, a super hydrator naturally found in skin and lost over time that holds more than 1,000 times its weight in water, so skin looks smooth, refreshed and vibrant
Contains raspberry antioxidant, a potent ingredient that helps defend skin from environmental stressors to keep skin looking healthy and glowing
Provides 72 hours of long-lasting hydration
Non-greasy
Oil-free
Locks in moisture
Hypoallergenic
Dermatologist-tested and allergy-tested
To Use
Gently smooth over skin AM/PM following Anew Hydra Fusion Replenishing Serum.
*Clinical results after 15 minutes, with use of Replenishing Serum.
If you’ve got the minimum down and want to add another step, you can also exfoliate 2-3x a week. Exfoliating removes dead cells to help your skin’s natural turnover. Just don’t overdo it, and make sure to use a good moisturizer.
If you’re gotten this far in life without a skincare routine and wonder why you should start now, consider this:
Are you starting to notice wrinkles and lines on your face. You didn’t just start to get them. They’ve been coming all along and now they are just starting to show.
If you aren’t seeing those wrinkles yet, you’re in even better shape.
The key is to start taking care of your face before it happens to prevent them, or now to help prevent them from getting worse.
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