The New + Now List – Avon Campaign 21, 2019
Our best keeps getting better.
From innovative skin care to must-have makeup and on-trend jewelry, here’s everything you need!
At Avon, we want to help you live the good life. It’s that desire that drives the beauty solutions we bring you and the causes we support.
1 – Cover + Perfect + Blur, in the wave of a magic wand!
Avon Magix Wand Foundation Stick
Poof! Cover + perfect + blur with the simple wave of our Magix Wand.
The long-wearing, multi-use foundation stick—and a few sleight-of-hand tricks—deliver complexion perfection.
The secret? A high-pigment, light-as-air formula creates a smooth canvas, perfects tone and blurs flaws leaving a soft demi-matte finish.
From full-face coverage to on-the-go touchups, our purse-friendly foundation stick lets you easily conceal, highlight and contour (in 16 flexible shades!).
Time to work your Magix with the magic wand that does it all. .21 oz. net wt.
Benefits
- Blurs the look of pores and wrinkles
- Helps control oil and shine for all-day freshness
- Buildable sheer-to-full coverage
- TSA-friendly
- Shea butter and vitamin E moisturize dry skin and provide antioxidant protection
- Water-resistant, crease-proof and never cakey
- Oil-, paraben-, sulfate- and phthalate-free
- Hypoallergenic; dermatologist- and allergy-tested
- Vegan
To Use
Apply directly on clean, moisturized skin. Before applying, allow time for daily serums or moisturizers to properly absorb. Blend with fingertips, brush or sponge.
- To Conceal: Cover with your base shade.
- To Contour: Use two shades darker.
- To Highlight: Use two shades lighter.
2 – Flaw-blurring, mattifying primer with SPF 20
Magix Prime Face Perfector
This cult favorite now comes in all-new packaging!
Meet the holy grail of face perfecting.
Our universal, shine-stopping, pore-diffusing primer smooths the way for flawless, all-day makeup wear.
As amazing as a disappearing act, this face perfector blurs imperfections, mattifies skin, protects with SPF 20 and locks in your makeup—all in one step! 1 fl. oz.
Benefits
- Thousands of shine-defying microspheres visibly minimize pores and fine lines
- Rose extract visibly tightens pores
- Fleece flower extract provides moisturizing benefits
- SPF 20
- Vegan; sulfate- and talc-free
- Sheer, colorless coverage suitable for all skin tones
- Soft-focus matte finish
- Non-comedogenic
- Dermatologist-tested
- Oil-free
To Use
- Apply Magix Prime alone, over makeup or under makeup—basically anywhere you want a smooth, flawless complexion.
- Skin will be left feeling ultra-soft and smooth.
3 – No-makeup makeup that keeps it real!
Magix Tint Brightening Tinted Moisturizer
No filter. Just Magix.
This illuminating tinted moisturizer (aka the ultimate multitasker!) brightens your skin while blurring imperfections for an instantly better-than-bare look.
It’s your no-makeup makeup for enhancing skin tone without hiding it and showing off a naturally radiant complexion.
The best part? This paraben-free formula contains botanical extracts to help soothe and calm skin while offering awesome antioxidant benefits. 1 fl. oz.
Benefits
- Softens the look of fine lines and wrinkles
- Radiant, sheer coverage
- Won’t settle into lines and pores
- Infused with passion fruit, chia and sunflower seed
- Vitamins E and B5 keep skin hydrated
- Flexible shade range
- Lightweight, breathable feel
- Paraben-free
- Hypoallergenic, dermatologist- and allergy-tested
- Vegan
To Use
- Before applying, allow ample time for daily serums or moisturizers to properly absorb.
- Apply small dots directly on clean, moisturized face and blend with fingertips, brush or sponge.
4 – A burst of vivid color with the most velvety soft matte finish
Avon Mattitude Liquid Lipstick
Zero gravity. Infinite color. Meet Mattitude, our soft matte liquid lip that comfortably coats your pout with a weightless wash of high-impact, super-saturated color.
Instantly command attention when rocking any of the 8 long-lasting shades that leave a velvety soft finish and a powerful impression. .14 fl. oz.
Benefits
- Micronized pigments release rich, vivid color on impact
- Poppy seed oil and vitamin E nourish and smooth lips
- Paraben-, sulfate- and phthalate-free
To Use
- Smooth over lips with the doe foot.
- Show off your Mattitude with or without lip liner.
5 – Our highest concentration of hyaluronic acid… for visibly plumper, bouncier skin.
Anew Hydra Fusion 1.5% Hyaluronic Acid Serum
Meet our highest concentration of moisture-boosting hyaluronic acid (1.5%!) for visibly plumper, bouncier skin.
This super ingredient acts like a sponge holding up to 1,000 times its weight in water for intense, lasting hydration.
It’s your rescue treatment for those extra dry areas that need saving! 1 fl. oz.
Benefits
- Instantly plumps the look of expression/fine lines
- Delivers overall deep hydration
- Formulated with raspberry antioxidant, known to help boost skin repair and protect against environmental factors
- Hypoallergenic
- Dermatologist-tested
- For every skin type
- Absorbs quickly
- Non-greasy and non-sticky jelly-like texture
To Use
- Apply twice a day in the morning and evening, or use as needed to spot treat dry areas.
- Dispense one drop of the serum into palm.
- Using your fingertips, gently smooth the serum onto cleansed face in an upward and outwards motion, avoiding eye area.
- For best results, follow with Anew Hydra Fusion Gel Cream.
6 – Our most indulgent scent, now in a featherlight spray-on body oil.
Velvet Dry Oil Spray
Our most indulgent scent is now in a featherlight and fast-absorbing spray-on body oil (plus, it’s non-greasy!).
A rich blend of sweet almond and macadamia nut oils nourishes and hydrates leaving skin feeling soft and delicately scented. 3.25 fl. oz.
Notes
- Middle: Sumptuous Rose
- Bottom: Warm Patchouli
To Use
- Gently apply to damp or dry skin.
- Hold 2-4 inches away from your skin, spray 2 full pumps and gently massage until absorbed.
- For an even richer experience, layer with Velvet Body Lotion.
Sorry, these are no longer available. Check out what’s new at Avon here.
7 – Lathers up to purify skin as it nourishes with vitamin E.
Skin So Soft Supreme Nourishment Enriching Coconut Oil Wash
The premium Supreme Nourishment Coconut Oil Collection enriches with superior hydration and nutrient-packed goodness for skin that feels sumptuously nourished, soft and supple skin for hours.
Our luxurious cleansing coconut oil wash lathers up to purify your skin as it deeply nourishes and softens it with vitamin E. 11.8 fl. oz.
Benefits
- Light tropical scent
- Vitamin E
- Gently cleanses without stripping natural oils
- Non-sticky
- Hypoallergenic
- Dermatologist- and allergy-tested
To Use
- In shower, apply generous amount all over body, massaging in circular motion. Rinse off.
- For external use only. Keep out of reach of children.
8 – Rich and creamy, yet light and airy soufflé.
Skin So Soft Supreme Nourishment Enriching Coconut Oil Body Soufflé
The premium Supreme Nourishment Coconut Oil Collection enriches with superior hydration and nutrient-packed goodness for skin that feels sumptuously nourished, soft and supple skin for hours.
Our coconut water infused soufflé is rich and creamy yet light and airy. Indulge in this sweet treat that leaves your skin feeling soft, smooth and hydrated all day. 6.7 fl. oz.
Benefits
- Light tropical scent
- Rich, creamy, light and airy texture
- Absorbs quickly
- Leaves skin feeling soft and supple
- Hypoallergenic
- Dermatologist- and allergy-tested
To Use
- Smooth all over body whenever needed.
9 – Enriched with coconut milk… skin feels silky soft!
Skin So Soft Supreme Nourishment Enriching Coconut Oil Milk Lotion
The premium Supreme Nourishment Coconut Oil Collection enriches with superior hydration and nutrient-packed goodness for skin that feels sumptuously nourished, soft and supple skin for hours.
With skin-softening coconut milk, our ultra-light and luscious milk lotion instantly hydrates and leaves your skin with a silky-soft feel. 11.8 fl. oz.
Benefits
- Light tropical scent
- Lightweight
- Instantly hydrates
- Quickly absorbed
- Hypoallergenic
- Dermatologist- and allergy-tested
To Use
- Smooth generously all over body wherever needed.
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