Zero gravity. Infinite color. Meet Mattitude, our soft matte liquid lip that comfortably coats your pout with a weightless wash of high-impact, super-saturated color.
Instantly command attention when rocking any of the 8 long-lasting shades that leave a velvety soft finish and a powerful impression. .14 fl. oz.
Benefits
Featherlight, non-drying formula that lasts for hours
Micronized pigments release rich, vivid color on impact
Poppy seed oil and vitamin E nourish and smooth lips
Paraben-, sulfate- and phthalate-free
To Use
Smooth over lips with the doe foot.
Show off your Mattitude with or without lip liner.
Meet our highest concentration of moisture-boosting hyaluronic acid (1.5%!) for visibly plumper, bouncier skin.
This super ingredient acts like a sponge holding up to 1,000 times its weight in water for intense, lasting hydration.
It’s your rescue treatment for those extra dry areas that need saving! 1 fl. oz.
Benefits
Three different molecular sizes of hyaluronic acid reach multiple layers of skin’s surface, visibly plumping skin with 2X more moisture and bringing back its bounce
Instantly plumps the look of expression/fine lines
Delivers overall deep hydration
Formulated with raspberry antioxidant, known to help boost skin repair and protect against environmental factors
Hypoallergenic
Dermatologist-tested
For every skin type
Absorbs quickly
Non-greasy and non-sticky jelly-like texture
To Use
Apply twice a day in the morning and evening, or use as needed to spot treat dry areas.
Dispense one drop of the serum into palm.
Using your fingertips, gently smooth the serum onto cleansed face in an upward and outwards motion, avoiding eye area.
For best results, follow with Anew Hydra Fusion Gel Cream.
Two innovative formulas—a unique serum and a luxurious blend of precious oils—combine for one supreme elixir that’s 3X more powerful than a serum alone.
The serum and oil are separated to preserve their potency…and even more powerful when they meet. Blend them together to activate and enhance their benefits for the ultimate youth-boosting skin care experience.
Serum/Oil, .67 fl. oz. each.
In just 1 week, 89% showed improvement in texture, radiance, wrinkles, firmness and moisture.*
In 2 weeks, 94% saw a difference in the most advanced signs of aging.*
Benefits
Rare Tahitian Black Pearl Extract is shown to enhance skin’s ability to retain moisture—see a dramatic difference in deep wrinkles and skin radiance
Camellia oil is rich in essential fatty acids, helping to improve skin’s texture and firmness
Precious argan oil, or “liquid gold,” is rich in vitamin E to visibly infuse skin with radiant moisture
Superior serum helps visibly restore age-related damage
Hypoallergenic
Allergy-tested
Dermatologist-tested
Non-comedogenic
Absorbs quickly
Suitable for all skin types
To Use
Apply twice daily (AM and PM).
Before use, firmly shake pack downwards to settle product at the bottom of the bottle. Repeat if product does not dispense at any time.
Dispense into palm of hand, blend well and massage over cleansed face and neck.
Use alone or follow with your favorite Anew moisturizer.
This product contains an Alpha Hydroxy Acid that may increase your skin’s sensitivity to the sun and possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterward.
*Based on those who expressed an opinion in a consumer-perception study
A bold lip inspires a bold life, so why play it safe?
Go out of your comfort zone with our dual-ended lip stain that combines saturated color with serious staying power.
From picture-perfect pageants to cheerleading the big game—or just rocking the holiday party—these six long-lasting shades will stay put until the heels (or sneaks) come off! .05 fl. oz.
Benefits
All-day wear
No smudging, feathering or budging!
Semi-permanent lip stain
Weightless pigment
Vegan
Infused with sunflower seed oil to help hydrate lips
Paraben-, gluten-, phthalate- and sulfate-free
To Use
Outline and define with the ultra-fine lip liner. Then, use the felt tip to color in your lips.
To keep the lip stain lasting even longer, your pout should be completely dry upon application.
If you are using the Vitamin C Antioxidant Lip Treatment (which we love!), allow time for it to fully absorb and set before applying the Lip Tattoo.
Once the Lip Tattoo has been applied, be sure to let it dry down completely (just a couple of minutes!) before eating or drinking.
Because our Lip Tattoo has serious staying power, when it’s time to take it off, we recommend using Anew Hydra Fusion Cleansing Micellar Water.
P.S. Make sure to store the pen horizontally so that the ink evenly distributes to both ends. If the color starts to fade as you’re applying, simply press the tip on a tissue and it will re-release the ink!
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