The New + Now List At Avon
Our best keeps getting better.
From innovative skin care to must-have makeup and on-trend jewelry, here’s everything you need!
At Avon, we make much more than makeup… we make magic.
It’s sprinkled in the products we create and throughout the community of women we celebrate.
So whether you’re looking inside of your makeup bag or yourself, seek out magic every day and if you still don’t find it, make your own.
1 – A burst of vivid color with the most velvety soft matte finish.
Zero gravity. Infinite color. Meet Mattitude, our soft matte liquid lip that comfortably coats your pout with a weightless wash of high-impact, super-saturated color.
Instantly command attention when rocking any of the 8 long-lasting shades that leave a velvety soft finish and a powerful impression. .14 fl. oz.
- Featherlight, non-drying formula that lasts for hours
- Micronized pigments release rich, vivid color on impact
- Poppy seed oil and vitamin E nourish and smooth lips
- Paraben-, sulfate- and phthalate-free
- Smooth over lips with the doe foot.
- Show off your Mattitude with or without lip liner.
2 – Our highest concentration of hyaluronic acid… for visibly plumper, bouncier skin.
Meet our highest concentration of moisture-boosting hyaluronic acid (1.5%!) for visibly plumper, bouncier skin.
This super ingredient acts like a sponge holding up to 1,000 times its weight in water for intense, lasting hydration.
It’s your rescue treatment for those extra dry areas that need saving! 1 fl. oz.
- Three different molecular sizes of hyaluronic acid reach multiple layers of skin’s surface, visibly plumping skin with 2X more moisture and bringing back its bounce
- Instantly plumps the look of expression/fine lines
- Delivers overall deep hydration
- Formulated with raspberry antioxidant, known to help boost skin repair and protect against environmental factors
- For every skin type
- Absorbs quickly
- Non-greasy and non-sticky jelly-like texture
- Apply twice a day in the morning and evening, or use as needed to spot treat dry areas.
- Dispense one drop of the serum into palm.
- Using your fingertips, gently smooth the serum onto cleansed face in an upward and outwards motion, avoiding eye area.
- For best results, follow with Anew Hydra Fusion Gel Cream.
3 – Your skin’s smoothest look ever!
Always leave your mark—and smooth the way!
Feel the anti-cellulite gel work instantly to quickly target cellulite for visibly smoother skin and improved texture.
98% saw improvement in just 4 weeks, with the cooling gel dramatically reducing the look of even the most persistent cellulite. 6.7 fl. oz.
#NAKEDPROOF is a proven body care line that delivers powerful results. Reveal the skin you’re in with body care designed for real women.
- L-carnitine and chai hu target fat cells, reducing the look of cellulite
- Makes you skin look and feel tighter, firmer and toned
- Feel it work instantly
- Massage onto targeted areas using circular motion until fully absorbed.
- Use twice daily.
4 – Experience ultimate luxury and see a dramatic difference in your skin.
Two innovative formulas—a unique serum and a luxurious blend of precious oils—combine for one supreme elixir that’s 3X more powerful than a serum alone.
The serum and oil are separated to preserve their potency…and even more powerful when they meet. Blend them together to activate and enhance their benefits for the ultimate youth-boosting skin care experience.
Serum/Oil, .67 fl. oz. each.
In just 1 week, 89% showed improvement in texture, radiance, wrinkles, firmness and moisture.*
In 2 weeks, 94% saw a difference in the most advanced signs of aging.*
- Rare Tahitian Black Pearl Extract is shown to enhance skin’s ability to retain moisture—see a dramatic difference in deep wrinkles and skin radiance
- Camellia oil is rich in essential fatty acids, helping to improve skin’s texture and firmness
- Precious argan oil, or “liquid gold,” is rich in vitamin E to visibly infuse skin with radiant moisture
- Superior serum helps visibly restore age-related damage
- Absorbs quickly
- Suitable for all skin types
- Apply twice daily (AM and PM).
- Before use, firmly shake pack downwards to settle product at the bottom of the bottle. Repeat if product does not dispense at any time.
- Dispense into palm of hand, blend well and massage over cleansed face and neck.
- Use alone or follow with your favorite Anew moisturizer.
- This product contains an Alpha Hydroxy Acid that may increase your skin’s sensitivity to the sun and possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterward.
*Based on those who expressed an opinion in a consumer-perception study
5 – Your new fave fall scent entices with lotus blossom and golden honey.
Avon Stories Work Your Magic Eau de Toilette
The Avon Stories Collection: Every scent tells a story.
Experience the moments, memories and moods captured in each. What’s your story?
Work Your Magic is a warm, alluring fragrance that is mysterious, intriguing and oh so enchanting… who needs a secret potion? 1 fl. oz.
- Top: Apple – a pinch of warming fruitiness
- Middle: Lotus blossom – a dash of hypnotic petals
- Base: Golden honey – a drop of addictive sweetness
Crafted by an expert perfumer.
Experience it for yourself and tell us your story.
“I felt seductive wearing this fragrance, like I was leaving an air of mystery everywhere I went.” ~Janis, Chicago
Sorry, these are no longer available. Check out what’s new at Avon here.
6 – Dual-ended lip stain with saturated color and serious staying power.
A bold lip inspires a bold life, so why play it safe?
Go out of your comfort zone with our dual-ended lip stain that combines saturated color with serious staying power.
From picture-perfect pageants to cheerleading the big game—or just rocking the holiday party—these six long-lasting shades will stay put until the heels (or sneaks) come off! .05 fl. oz.
- All-day wear
- No smudging, feathering or budging!
- Semi-permanent lip stain
- Weightless pigment
- Infused with sunflower seed oil to help hydrate lips
- Paraben-, gluten-, phthalate- and sulfate-free
- Outline and define with the ultra-fine lip liner. Then, use the felt tip to color in your lips.
- To keep the lip stain lasting even longer, your pout should be completely dry upon application.
- If you are using the Vitamin C Antioxidant Lip Treatment (which we love!), allow time for it to fully absorb and set before applying the Lip Tattoo.
- Once the Lip Tattoo has been applied, be sure to let it dry down completely (just a couple of minutes!) before eating or drinking.
- Because our Lip Tattoo has serious staying power, when it’s time to take it off, we recommend using Anew Hydra Fusion Cleansing Micellar Water.
P.S. Make sure to store the pen horizontally so that the ink evenly distributes to both ends. If the color starts to fade as you’re applying, simply press the tip on a tissue and it will re-release the ink!
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