Combining the moisturizing superpowers of hyaluronic acid and the restorative properties of shea butter, the Anew Clinical Overnight Hydration Mask promises to give the term beauty sleep a whole new meaning.
Avon’s Executive Director of Global Innovation Marketing, Alina Gonzalez, is one of the experts that helped “dream” up this new product.
Her job is to stay on top of the skin and body care needs of women around the world, so as you can imagine, she knows a thing or two about what makes for an incredible mask.
Read our Q&A with this Avon Insider.
How does the ANEW Clinical Overnight Hydration Mask work and why should we be excited about this formula?
The mask, with a combination of shea butter and HA (hyaluronic acid), instantly boosts moisture by three times. It’s made possible in part by HA, a powerful humectants (moisture-binding ingredient). The formula leaves skin looking plump, hydrated and youthful. It also increases hydration and reduces the look of fine lines and wrinkles.
What makes this product so effective?
Its ability to not only hydrate for that eight-hour (one can dream) sleep session, but also the next 40 hours. The formula continues to hydrate for two days—re-application need not apply. Also, the gel formula is virtually unnoticeable on the face. I can rest easy knowing that I won’t wake up with unwanted residue on my sheets and pillows.
Encapsulated hyaluronic acid & shea butter beads are being mixed into the gel formula at Avon’s Global R+D Center in Suffern, New York.
What is your process for formulating products?
It all takes place in our research and development labs. We work with an incredible group of skincare scientists and specialists to deliver cutting-edge products. We aren’t only thinking of skincare, we are thinking of lifestyles. What kind of products work and fit best in the lives of today’s working women?
This is a one-stop-shop product when it comes to intense moisture. Just one application, three times a week, is all your face needs for a more radiant complexion—just don’t forget the SPF for daytime coverage!
A scientist in the skincare lab works on the formula for the Overnight Hydration Mask.
How does the mask fit into your overall beauty philosophy?
I’m all about minimal effort and maximum results when it comes to my everyday skincare routine. Dry skin? Worried about aging? This overnight mask can do it all. And if you’re as busy as I am, a product that works while you’re sleeping is a homerun for easy, stress-free skincare.
What’s your own nighttime skincare routine like?
You know that restless feeling you get when lying in bed at the end of a long day, knowing that you’ve forgotten something? That’s how I feel when I haven’t put on my ANEW Clinical Overnight Hydration Mask.
After a thorough removal of my complexion’s everyday wear and tear (makeup, excess oil, dirt) and a night time moisturizer, the mask is the last step. Its gel-based formula works seamlessly over other night creams, making application extremely easy.
Needless to say, its reliability and long-term protection from dryness make it a critical step in my before-bed routine.
What’s the one piece of advice you’d give women who are looking to improve their skin?
It’s all about moisture. We hear this all the time, and that’s because it’s true. It’s as essential for our skin as drinking water and exercising are for our health.
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