Avon’s Kiss Breast Cancer Goodbye campaign, in partnership with the American Cancer Society Making Strides Against Breast Cancer, serves as a lead up the Breast Cancer Awareness activities in October.
To build breast health awareness, Avon is encouraging supporters to put on their lipstick, blow a kiss on their social media feeds, tag 8 friends and use the hashtags #KissBreastCancerGoodbye and #AvonMakingStrides.
According to the American Cancer Society, approximately 1 in 8 women will be diagnosed with breast cancer in her lifetime and 70% of cases are treatable when detected early.
Avon will donate 15%* of the price of their best-selling Avon True Color Nourishing Lipstick purchased throughout October to American Cancer Society’s breast health programs that benefit women throughout the year.
Avon True Color Nourishing Lipstick
Avon True Color Nourishing Lipstick provides full coverage, lasting color and conditioning care in one nourishing lipstick.
Benefits
Lipstick with high-impact color, moisturizing texture and creamy feel
Full, even coverage
Infused with Jojoba Oil, Vitamin E, Collagen and Lanolin
Keeps lips feeling conditioned and moisturized even after you take it off!
*15% of sales price of breast cancer fundraising products purchased, up to $750,000 per year (including Nourishing Lipstick in Campaigns 21 and 22), will be contributed to the American Cancer Society.
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