K-Beauty: Everything You Wanted To Know About Korean Beauty
By now, you’ve probably already heard that Avon is in the Korean Beauty business.
And it’s no wonder. K-Beauty is taking the world by storm in the skincare market.
So, let’s talk a little bit about what Korean beauty is and why you should care.
What is Korean beauty, or K-Beauty?
At the most fundamental and basic level, Korean beauty products are the ones that originate and are made in Korea.
But it’s really more than that.
Korean beauty products and regimens are designed to work long-term.
Sometimes we might hear of products that will work quickly, such as overnight. And many of them work.
But when skin care is approached with overnight results in mind, it’s important to understand that the results are temporary at best. They most likely will not last. And sometimes these products are not even good for your skin.
Instead, K-Beauty products emphasize gently nurturing the skin toward your desired results with consistency and a highly personalized skin care routine.
It’s this long-term, gently approach that really helps skin get that lit-from-within glow that truly beams with the signature K-Beauty healthy, hydrated, bouncy look.
In Avon’s K-Beauty line, we have products such as serums, ampoules, and all kinds of masks to choose from so that hydration and nourishment can be absorbed one gentle, thin layer at a time.
Korean beauty is all about customization.
Everyone’s skin is unique, and truly understanding your own skin is a big focus of the Korean beauty philosophy.
It doesn’t have to be complicated!
Take stock of what you’re using, and if you ever have an allergic or negative reaction to a product, see what ingredients were in the products.
Then take a product that works well for you and see what ingredients are in that product. Over time, paying attention to ingredients helps you identify patterns—ingredients your skin dislikes and those it loves.
Avon’s Korean Beauty products are more natural. You’ll find none of the harmful ingredients and many more natural products, so you’ll most likely find that you have less problems.
Some products are designed to be flexible and buildable, because not everyone will need or want the same amount of hydration.
Staying on top of your skin care game means understanding what works for you and understanding what your skin is craving each day. It can go such a long way toward helping your skin be at its best.
Korean beauty ingredients are innovative and inspired by nature.
Korean beauty innovates with unique ingredients you often won’t find in other skin care.
You’ll find ingredients such as CICA, aka tiger grass to protect and heal. CICA has been called tiger grass after tigers were discovered rolling in it to heal their wounds.
Or Rice Water, the milky white water obtained from rinsing rice. This water is enriched with vitamins A, B and E, ceramide and minerals to help skin feel moisturized and look radiant.
In Korea, skin care is as important as any other personal hygiene.
Children are taught to brush their teeth, and pat on their moisturizer. Just like brushing your teeth is a way of taking care of your health, skin care is part of that care as well.
And every person, child or adult, wears sunscreen every day!
Sometimes I’ll hear people say that it’s cloudy out or they’ll be at work all day, so they’ll skip their SPF.
Unfortunately, the sun’s rays penetrate through clouds, and if you’re sitting by a window, you’re getting sun exposure.
Sun damage is a real thing, and not protecting ourselves from the sun can be potentially the single most destructive thing we can do to our skin.
So, rain or shine, a habit of applying daily SPF before heading out the door will make a world of difference come five, 10, 20 years later.
When we’re in our 20s and 30s, it’s hard to think about the damage that accumulates, but it does.
K-Beauty is for everyone, no matter your gender
Good news – Korean skin care products are for everybody, no matter your gender!
Skin type is more of a factor than anything else. And skin is skin, regardless of the gender of the person it’s on.
My husband has dry skin like mine, and we definitely have products that overlap, and we both love and see amazing results from those same products.
Now is the time to get started
Korean skin care is really seen as a form of self-care, protecting the skin, an organ, from damage and keeping it healthy.
At its core, Korean beauty is less about looking pretty and more about taking care of your skin as a way of taking care of yourself, overall.
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