Introducing Avon New Fragrance Categories
At Avon, we’re simplifying how we categorize our fragrances to make it easier to shop.
There are now two scent families (fresh and warm), and each family has three categories.
See where some of our top women’s fragrances fit in.
START HERE!What type of fragrance are you looking for – fresh or warm? Are you looking for a new scent for the season, a special occasion, or simply to suit your mood? |
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STEP TWO – Fresh Women’s Fragrances
Which category appeals to you? Not sure where to start? Fresh & Vibrant scents are the most popular. |
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| FRESH & SWEET
Fruity scents with bright, sparkling and crisp notes |
FRESH & VIBRANT
Fruity floral scents with exciting, lush and liberating notes |
FRESH & CLEAN
Fresh floral scents with dewy, elegant and pure notes |
Flourish Honey Blossom Also: |
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Also: |
Competitive Comparisons: |
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| Dolce & Gabbana Light Blue® |
Victoria’s Secret Bombshell® |
Chanel Chance Eau Tendre® |
STEP TWO – Warm Women’s Fragrances
Which category appeals to you? Not sure where to start? Fresh & Vibrant scents are the most popular. |
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| WARM & DREAMY
Warm floral scents with flowing, silky and romantic notes |
WARM & INDULGENT
Warm scents with decadent, sensual and smooth notes |
WARM & EXOTIC
Warm scents with enticing, emboldening and sophisticated notes |
Also: Cloud 9 |
Also: |
Also: Work Your Magic |
Competitive Comparisons: |
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| Dolce & Gabbana Light Blue® |
Victoria’s Secret Bombshell® |
Chanel Chance Eau Tendre® |
See where some of our top men’s fragrances fit in.
START HERE – Men’s Fragrances!What type of fragrance are you looking for—fresh or warm. You might like a fresh scent for spring/ summer and a warm scent for fall/winter. |
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STEP TWO – Men’s Fresh Fragrances
Which category appeals to you? |
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| FRESH & CLEAN
Dynamic scents with cool, watery and refreshing notes |
FRESH & AROMATIC
Invigorating scents with earthy, herbal and soothing notes |
Also: |
Also: |
Competitive Comparisons: |
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| Giorgio Armani Acqua Di Gio® |
Bleu De Chanel® |
STEP TWO – Men’s Warm Fragrances
Which category appeals to you? |
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| WARM & COMFORTING
Reassuring scents with smooth, woodsy and cozy notes |
WARM & INTOXICATING
Alluring scents with exciting, spicy and emboldening notes |
True Gent |
Also: |
Competitive Comparisons: |
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| Yves Saint Laurent® L’homme |
Gucci Guilty® |
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