Avon Welcome to the Serum Bar

Avon – Welcome To The Serum Bar!

Avon – Welcome To The Serum Bar!

Welcome to the Serum Bar!  Serums are skin care treatments with concentrated ingredients for targeting specific concerns and signs of aging yet lightweight, so ideal for layering under moisturizers.  You use them after cleansing, before moisturizing.

Serum FAQs

What are serums?

Serums are skin care treatments with concentrated active ingredients.

Why use serums?

They target specific skin care concerns and signs of aging.

Concentrated, yet lightweight, they’re ideal for layering under moisturizers.

Can you layer multiple serums?

Yes!  You can mix and match collections based on their needs.

For example, you can use our serums with retinol to target fine lines or wrinkles and Vitamin C Brightening Serum to visibly brighten skin.

How do you layer serums?

Go from lightest to thickest in texture.

And remember, some serums are a must-use in the morning – like Anew Neutralize, which helps block damaging pollutants – while others should be only used at night, like Clinical Line Eraser with Retinol Targeted Treatment.

Check out the product details for AM/PM usage.

How do you use serums?

Apply to cleansed, dry skin AM/PM (or as specified).

Follow with your AM/PM moisturizer and use a sunscreen in the morning – we recommend Hydra Fusion Daily Beauty Defense SPF50.

The C Breeze

Visible Results:

Brightens

Key Ingredient:

Vitamin C – a potent antioxidant, it helps visibly repair skin damage to boost radiance.

Anew Vitamin C Brightening Serum

Meet your new main squeeze for naturally radiant skin.

We revamped our iconic formula. It’s lighter and absorbs quickly. S

till packed with as much vitamin C as in 30 oranges, this super serum illuminates your dull, tired skin to look visibly energized.

Get ready to instantly brighten the look of your skin with the power of 10% pure vitamin C. Show your glow and seize the day! 1 fl. oz.

Benefits

  • Avon Vitamin C Brightening Serum – Newly Reformulated! 99% of women agreed it instantly boosts radiance*
  • Clinically proven to brighten skin after the first use by up to 44%
  • Refines texture and visibly improves skin tone
  • New citrus, musk scent
  • Oil-free, phthalate-free, paraben-free, sulfate-free, petroleum-free
  • Non-comedogenic
  • Hypoallergenic
  • Dermatologist-tested
  • Vegan

To Use

  • In the AM and PM, after cleansing, smooth the serum gently over your skin in an upward and outward motion, avoiding eye area.
  • Follow with your favorite Anew moisturizer.

See it here!

The Oasis

Visible Results:

Hydrates

Key Ingredient:

Hyaluronic acid – naturally found in skin and lost over time, it holds up to 1,000 times it weight in water.

Anew Hydra Fusion Replenishing Serum

This is what your skin has been thirsting for—Anew Hydra Fusion, the collection of skin care that both hydrates AND defends.

A revolutionary combo of power-packed ingredients infuses skin with instant*, deep and lasting hydration + defends it from environmental stressors.

Avon is the first to bring cutting-edge microbubble technology to the mass market with the Replenishing Serum.

Over 10,000 microbubbles deliver a pure and potent form of raspberry antioxidant.

The powerful yet lightweight formula infuses skin with deep hydration. Instantly* 89% of women felt dry skin was replenished. 1 fl. oz.*

Benefits

  • The in-shower face mask is perfect for a morning ritual to energize your skin. Just splash the liquid mask on your wet, cleansed face to lock in moisture. Skin will feel hydrated instantly and all day. 6.7 fl. oz. http://LoveMyBeautyBiz.com Contains hyaluronic acid, a super hydrator naturally found in skin and lost over time that holds more than 1,000 times its weight in water, so skin looks smooth, refreshed and vibrant
  • Contains raspberry antioxidant, a potent ingredient that helps defend skin from environmental stressors to keep skin looking healthy and glowing
  • Deeply hydrates + instantly* increases moisture by 2X
  • Hypoallergenic
  • Dermatologist-tested and allergy-tested
  • Alcohol-free, phthalate-free, paraben-free, sulfate-free, petroleum-free
  • Vegan

To Use

  • Start your hydration regimen by gently smoothing the Replenishing Serum over cleansed skin AM/PM.
  • For added moisture, follow with Anew Hydra Fusion Gel Cream to add long-lasting hydration.

*Clinical results after 15 minutes, with use of Replenishing Serum.

Sorry, these are no longer available.  Check out what’s new at Avon here.

Anew Hydra Fusion 1.5% Hyaluronic Acid Serum

Meet our highest concentration of moisture-boosting hyaluronic acid (1.5%!) for visibly plumper, bouncier skin.

This super ingredient acts like a sponge holding up to 1,000 times its weight in water for intense, lasting hydration.

It’s your rescue treatment for those extra dry areas that need saving! 1 fl. oz.

Benefits

  • Anew Hydra Fusion 1.5% Hyaluronic Acid Serum Three different molecular sizes of hyaluronic acid reach multiple layers of skin’s surface, visibly plumping skin with 2X more moisture and bringing back its bounce
  • Instantly plumps the look of expression/fine lines
  • Delivers overall deep hydration
  • Formulated with raspberry antioxidant, known to help boost skin repair and protect against environmental factors
  • Hypoallergenic
  • Dermatologist-tested
  • Phthalate-free, petroleum-free
  • For every skin type
  • Absorbs quickly
  • Non-greasy and non-sticky jelly-like texture
  • Vegan

To Use

  • Apply twice a day in the morning and evening, or use as needed to spot treat dry areas.
  • Dispense one drop of the serum into palm.
  • Using your fingertips, gently smooth the serum onto cleansed face in an upward and outwards motion, avoiding eye area.
  • For best results, follow with Anew Hydra Fusion Gel Cream.

See it here!

The Neutralizer

Visible Results:

Protects your skin so it’s 4X more resistant to pollution… and stays fresh and youthful.

Key Ingredient:

Adaptogens – botanical extracts that help visibly protect skin from the aging effects of pollution.

Anew Neutralize Anti-Pollution Serum

It’s time to get skin smart.

With our Anew Neutralize Anti-Pollution Collection, your skin can now be 4X more resistant to pollution—aka dirt, dust, smoke and smog.

All of these pesky pollutants contribute to the look of dull skin, clogged pores, age spots and wrinkles.

Our anti-pollution squad was designed as your invisible shield of protection, helping to keep skin looking healthy, fresh and youthful.

Stress starting to show? Our Anti-Pollution Serum chills out your skin with the help of adaptogens: matcha, ginger and amla.

But what are adaptogens exactly? These healing botanical extracts are used to help protect your body from environmental stressors and visible signs of pollution-induced aging. 9 out of 10 women agree skin looks healthier after just one week. 1 fl. oz.

Did you know?

Pollution ages the look of your skin faster than time alone. And if you think you’re safe because you don’t live in a big city, think again. Pollution is found everywhere—even indoors.

Benefits

  • Anew Neutralize Anti-Pollution Serum Packed with powerful antioxidants
  • Reduces and helps repair skin damage caused by pollution
  • Soothes irritated skin
  • Visibly reduces blotches
  • Allergy- and dermatologist-tested
  • Hypoallergenic
  • Oil-free, phthalate-free, paraben-free, sulfate-free, petroleum-free
  • Vegan

To Use

  • In the AM and PM, smooth gently over cleansed skin in an upward and outward motion.
  • Goes on black and rubs in clear.
  • In AM, follow with Anew Hydra Fusion Daily Defense Broad Spectrum SPF 50.

Sorry, these are no longer available.  Check out what’s new at Avon here.

The Power Booster

Visible Results:

Boosts the benefits of any moisturizer for a more youthful look.

Key Ingredient:

Exclusive Youth ID Complex polypeptides –  minerals and precious elements combine to help deliver customized repair wherever needed.

Anew Power Serum

Take your anti-aging skin care routine to the next level with the Anew Power Serum.

This firming and smoothing serum is based on Nobel prize winning research which resulted in the product to detect and repair visible skin damage.

Advance boost technology works to hydrate your skin, smooth visible roughness and wrinkles, and return firmness to your face.

It’s so effective that 93% of women agree that it dramatically improved skin’s appearance.*

Anew Power Serum is a great complement to your current skin care routine and works well with moisturizers. 1 fl. oz.

Benefits

  • Anew Power Serum Complements moisturizers to hydrate, smooth and firm skin
  • Advance Boost Technology helps diminish fine lines and wrinkles while increasing skin’s natural radiance
  • Dramatically improves skin’s overall appearance
  • Hypoallergenic and non-comedogenic
  • Allergy-tested and dermatologist-tested
  • Suitable for sensitive skin
  • Oil-free
  • Phthalate-free, paraben-free, sulfate-free, petroleum-free
  • Vegan

To Use

  • Apply daily on clean, dry skin in the morning and evening, use two pumps of the serum, smoothing it evenly over your skin with your fingertips.
  • Once it is absorbed, follow with your favorite moisturizer.

*Based on a 7-week consumer perception study of women who used the serum alone for 6 weeks, and the serum with their moisturizers for 1 week.

See it here!

The Double Deuce

Visible Results:

Dramatically transforms advanced signs of aging (wrinkles, rough texture, loss of firmness and radiance).

Key Ingredient:

Oil/Serum “Cocktail” – 3X more powerful together than oil or serum alone.

Anew Ultimate Supreme Dual Elixir

Two innovative formulas—a unique serum and a luxurious blend of precious oils—combine for one supreme elixir that’s 3X more powerful than a serum alone.

The serum and oil are separated to preserve their potency…and even more powerful when they meet.

Blend them together to activate and enhance their benefits for the ultimate youth-boosting skin care experience.

Serum/Oil, .67 fl. oz. each.

In just 1 week, 89% showed improvement in texture, radiance, wrinkles, firmness and moisture.*

In 2 weeks, 94% saw a difference in the most advanced signs of aging.*

Benefits

  • Anew Ultimate Supreme Dual Elixir Rare Tahitian Black Pearl Extract is shown to enhance skin’s ability to retain moisture—see a dramatic difference in deep wrinkles and skin radiance
  • Camellia oil is rich in essential fatty acids, helping to improve skin’s texture and firmness
  • Precious argan oil, or “liquid gold,” is rich in vitamin E to visibly infuse skin with radiant moisture
  • Superior serum helps visibly restore age-related damage
  • Hypoallergenic
  • Allergy-tested and dermatologist-tested
  • Non-comedogenic
  • Absorbs quickly
  • Suitable for all skin types
  • Phthalate-free, sulfate-free, petroleum-free
  • Vegan

To Use

  • Apply twice daily (AM and PM).
  • Before use, firmly shake pack downwards to settle product at the bottom of the bottle. Repeat if product does not dispense at any time.
  • Dispense into palm of hand, blend well and massage over cleansed face and neck.
  • Use alone or follow with your favorite Anew moisturizer.
  • This product contains an Alpha Hydroxy Acid that may increase your skin’s sensitivity to the sun and possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterward.

*Based on those who expressed an opinion in a consumer-perception study

See it here!

Skin Need a Pick-Me-Up?

Fights Wrinkles with Retinol.

Anew Clinical Line Eraser with Retinol Targeted Treatment

Specially designed to smooth the look of lines around the forehead and mouth.

This high performance formula contains a dual-delivery system of Retinol, for time-released line-diminishing results.

Vitamins C and E and Retinol combine in this formula to provide multiple anti-aging benefits.

In just 1 week, the look of deep lines are smoothed and resurfaced* 0.67 fl. oz.

Benefits

  • Anew Clinical Line Eraser with Retinol Targeted Treatment Contains retinol (#1 wrinkle-fighting ingredient recommended by dermatologists)
  • Absorbs quickly
  • Non-sticky and non-greasy
  • Results visible in just one week
  • Skin looks and feels younger overnight
  • Helps to reveal younger, softer, more refined skin, encouraging a flawless finish
  • Dual system includes retinol and vitamins C and E
  • Allergy-tested and dermatologist-tested
  • Non-comedogenic and non-acnegenic
  • Fragrance-free, phthalate-free, sulfate-free, petroleum-free
  • Vegan

To Use

  • Apply 5 minutes after cleansing face. In the evening only, gently massage a pearl-sized dab over skin in an upward and outward motion, avoiding eyelids and eyes.
  • Product may darken over time. This will not impact performance.

Warnings; Avoid contact with eyes and eyelids. If product gets into eyes, rinse thoroughly with water. Discontinue use if irritation or rash appears. If irritation or rash persists, consult a doctor.

*Based on a clinical study.

See it here!

Anew Clinical Line Eraser with Retinol Treatment

Our exclusive treatment now harnesses the power of retinol and is uniquely designed to maximize your anti-aging results.

This lightweight, fast-acting treatment with our exclusive Amino Acid complex delivers wrinkle-fighting action.

2X faster and more powerful at fighting wrinkles than a leading dermatologist-inspired treatment.

100% of women showed improvement in the look of fine lines and wrinkles* 1 oz. net wt.

Benefits

  • Anew Clinical Line Eraser with Retinol Treatment Contains retinol (#1 anti-wrinkle ingredient recommended by dermatologists)
  • Lightweight
  • Suitable for all skin types (normal, dry, oily, combination) and sensitive skin
  • Glides on effortlessly and absorbs quickly
  • Clinically shown to reduce the look of fine lines and wrinkles in just days
  • Provides an overall youthful appearance
  • Fragrance-free, oil-free, alcohol-free, phthalate-free, paraben-free, sulfate-free, petroleum-free
  • Allergy-tested and dermatologist-tested
  • Non-comedogenic and non-acnegenic

To Use

  • In morning and evening, apply to cleansed face and neck.
  • Some individuals may not be comfortable using this product.
  • Try using more sparingly or less frequently until your skin accommodates.
  • Follow with your Anew moisturizer.

Sunburn alert: Use only as directed. This product contains retinol that may increase your skin’s sensitivity to the sun and possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterward.

*Based on a clinical study

See it here!

Visibly Evens Tone with Phytol

Anew Clinical Absolute Even Multi-Tone Skin Corrector

If your skin tone is uneven, look no further than Anew Clinical Absolute Even Multi-Tone Skin Corrector.

This anti-aging serum is formulated with DSX-7 which contains two different, complementary forms of vitamin C.

Together they target the many facets of discoloration, reducing seven common problems:

  • Anew Clinical Absolute Even Multi-Tone Skin Corrector dark spots
  • uneven skin tone
  • post-acne marks
  • brown patches
  • blotchy red patches
  • freckles
  • sallowness

Benefits

  • Helps to moisturize skin while reducing discoloration
  • Clinically tested on all skin tones
  • Suitable for sensitive skin
  • Oil-free
  • Hypoallergenic and non-comedogenic
  • Allergy-tested and dermatologist-tested
  • Vegan
  • Fragrance-free, alcohol-free, phthalate-free, paraben-free, sulfate-free, petroleum-free

To Use

  • Smooth anti-aging serum over face and neck upward and outward in the morning and again at night.
  • For best results, use after cleansing and before moisturizing.

See it here!

Visibly Lifts with Peptides

Anew Clinical Infinite Lift Targeted Contouring Serum

Anew Clinical Infinite Lift Targeted Contouring System lets you contour and combat aging with one action!

We all want the “contoured” look, to have our faces look lifted from every angle.

Get that look with our special transformative contouring serum formulated with Polypeptide Lift Complex.

This complex boosts multiple dimensions of visible lifting targeting to firm and contour the skin on four key areas: cheeks, chin, jawline, and jowl.

Get visible results when you apply this concentrated skin tightening formula with the unique roller built to smooth and massage skin.

Infinite Lift counteracts skin’s natural tendency to sag while the massaging roller allows the complex to be more readily absorbed into the skin.

This breakthrough fits perfectly into your anti-aging routine and gives you visibly lifted, firmer, natural-looking skin. 1 fl oz.

Benefits

  • Avon Anew Clinical Infinite Lift Targeted Contouring Serum Polypeptide Lift Complex firms and lifts facial skin for a younger, natural look
  • Massaging roller smoothes skin to feel great while helping skin absorb product and moisture
  • Hypoallergenic and non-comedogenic
  • Allergy-tested and dermatologist-tested
  • Fragrance-free, phthalate-free, sulfate-free, petroleum-free

To Use

  • As part of your daily morning and nightly routine, use roller to apply Infinite Lift to cheeks, chin, jawline, and jowl.
  • Dispense product onto roller. Using the massaging roller applicator, apply the product where needed in an upward motion along the four key facial zones.
  • Pat gently with fingertips.
  • Make sure to apply after cleansing and before moisturizing.
  • For best results, pair with Anew Platinum anti-aging routine

See it here!

Retexturizes with Glycolic Acid

Anew Clinical Resurfacing Expert Smoothing Fluid

This silky smooth formula contains our concentrated blend of professional-grade anti-aging ingredients that retexturizes skin in just one night. 1 oz. net wt. bottle with an eyedropper.

Benefits

  • Anew Clinical Resurfacing Expert Smoothing Fluid 79% as effective as a pro microdermabrasion (without the same irritation!)
  • Transforms skin to look younger, smoother and revitalized overnight
  • After 3 days, notice retextured, radiant skin
  • Non-greasy, non-sticky
  • Hypoallergenic and non-comedogenic
  • Allergy-tested and dermatologist-tested
  • Vegan
  • Phthalate-free, sulfate-free, petroleum-free

To Use

  • Every morning and evening, smooth upward and outward over cleansed, dry face and neck.
  • Those with delicate or highly sensitive skin may not be comfortable using this product.

WARNING: Avoid contact with eyes. If product contacts eyes, rinse thoroughly with water. If irritation develops and persists, discontinue use and consult a physician. For external use only. Keep out of reach of children.

SUNBURN ALERT: This product contains an alpha hydroxy acid (AHA) that may increase your skin’s sensitivity to the sun and the possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterward.

See it here!

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