Welcome to the Serum Bar! Serums are skin care treatments with concentrated ingredients for targeting specific concerns and signs of aging yet lightweight, so ideal for layering under moisturizers. You use them after cleansing, before moisturizing.
Serum FAQs
What are serums?
Serums are skin care treatments with concentrated active ingredients.
Why use serums?
They target specific skin care concerns and signs of aging.
Concentrated, yet lightweight, they’re ideal for layering under moisturizers.
Can you layer multiple serums?
Yes! You can mix and match collections based on their needs.
For example, you can use our serums with retinol to target fine lines or wrinkles and Vitamin C Brightening Serum to visibly brighten skin.
How do you layer serums?
Go from lightest to thickest in texture.
And remember, some serums are a must-use in the morning – like Anew Neutralize, which helps block damaging pollutants – while others should be only used at night, like Clinical Line Eraser with Retinol Targeted Treatment.
Check out the product details for AM/PM usage.
How do you use serums?
Apply to cleansed, dry skin AM/PM (or as specified).
Hyaluronic acid – naturally found in skin and lost over time, it holds up to 1,000 times it weight in water.
Anew Hydra Fusion Replenishing Serum
This is what your skin has been thirsting for—Anew Hydra Fusion, the collection of skin care that both hydrates AND defends.
A revolutionary combo of power-packed ingredients infuses skin with instant*, deep and lasting hydration + defends it from environmental stressors.
Avon is the first to bring cutting-edge microbubble technology to the mass market with the Replenishing Serum.
Over 10,000 microbubbles deliver a pure and potent form of raspberry antioxidant.
The powerful yet lightweight formula infuses skin with deep hydration. Instantly* 89% of women felt dry skin was replenished. 1 fl. oz.*
Benefits
Contains hyaluronic acid, a super hydrator naturally found in skin and lost over time that holds more than 1,000 times its weight in water, so skin looks smooth, refreshed and vibrant
Contains raspberry antioxidant, a potent ingredient that helps defend skin from environmental stressors to keep skin looking healthy and glowing
Deeply hydrates + instantly* increases moisture by 2X
Meet our highest concentration of moisture-boosting hyaluronic acid (1.5%!) for visibly plumper, bouncier skin.
This super ingredient acts like a sponge holding up to 1,000 times its weight in water for intense, lasting hydration.
It’s your rescue treatment for those extra dry areas that need saving! 1 fl. oz.
Benefits
Three different molecular sizes of hyaluronic acid reach multiple layers of skin’s surface, visibly plumping skin with 2X more moisture and bringing back its bounce
Instantly plumps the look of expression/fine lines
Delivers overall deep hydration
Formulated with raspberry antioxidant, known to help boost skin repair and protect against environmental factors
Hypoallergenic
Dermatologist-tested
Phthalate-free, petroleum-free
For every skin type
Absorbs quickly
Non-greasy and non-sticky jelly-like texture
Vegan
To Use
Apply twice a day in the morning and evening, or use as needed to spot treat dry areas.
Dispense one drop of the serum into palm.
Using your fingertips, gently smooth the serum onto cleansed face in an upward and outwards motion, avoiding eye area.
For best results, follow with Anew Hydra Fusion Gel Cream.
Protects your skin so it’s 4X more resistant to pollution… and stays fresh and youthful.
Key Ingredient:
Adaptogens – botanical extracts that help visibly protect skin from the aging effects of pollution.
Anew Neutralize Anti-Pollution Serum
It’s time to get skin smart.
With our Anew Neutralize Anti-Pollution Collection, your skin can now be 4X more resistant to pollution—aka dirt, dust, smoke and smog.
All of these pesky pollutants contribute to the look of dull skin, clogged pores, age spots and wrinkles.
Our anti-pollution squad was designed as your invisible shield of protection, helping to keep skin looking healthy, fresh and youthful.
Stress starting to show? Our Anti-Pollution Serum chills out your skin with the help of adaptogens: matcha, ginger and amla.
But what are adaptogens exactly? These healing botanical extracts are used to help protect your body from environmental stressors and visible signs of pollution-induced aging. 9 out of 10 women agree skin looks healthier after just one week. 1 fl. oz.
Did you know?
Pollution ages the look of your skin faster than time alone. And if you think you’re safe because you don’t live in a big city, think again. Pollution is found everywhere—even indoors.
Benefits
Packed with powerful antioxidants
Reduces and helps repair skin damage caused by pollution
Two innovative formulas—a unique serum and a luxurious blend of precious oils—combine for one supreme elixir that’s 3X more powerful than a serum alone.
The serum and oil are separated to preserve their potency…and even more powerful when they meet.
Blend them together to activate and enhance their benefits for the ultimate youth-boosting skin care experience.
Serum/Oil, .67 fl. oz. each.
In just 1 week, 89% showed improvement in texture, radiance, wrinkles, firmness and moisture.*
In 2 weeks, 94% saw a difference in the most advanced signs of aging.*
Benefits
Rare Tahitian Black Pearl Extract is shown to enhance skin’s ability to retain moisture—see a dramatic difference in deep wrinkles and skin radiance
Camellia oil is rich in essential fatty acids, helping to improve skin’s texture and firmness
Precious argan oil, or “liquid gold,” is rich in vitamin E to visibly infuse skin with radiant moisture
Superior serum helps visibly restore age-related damage
Hypoallergenic
Allergy-tested and dermatologist-tested
Non-comedogenic
Absorbs quickly
Suitable for all skin types
Phthalate-free, sulfate-free, petroleum-free
Vegan
To Use
Apply twice daily (AM and PM).
Before use, firmly shake pack downwards to settle product at the bottom of the bottle. Repeat if product does not dispense at any time.
Dispense into palm of hand, blend well and massage over cleansed face and neck.
Use alone or follow with your favorite Anew moisturizer.
This product contains an Alpha Hydroxy Acid that may increase your skin’s sensitivity to the sun and possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterward.
*Based on those who expressed an opinion in a consumer-perception study
Apply 5 minutes after cleansing face. In the evening only, gently massage a pearl-sized dab over skin in an upward and outward motion, avoiding eyelids and eyes.
Product may darken over time. This will not impact performance.
Warnings; Avoid contact with eyes and eyelids. If product gets into eyes, rinse thoroughly with water. Discontinue use if irritation or rash appears. If irritation or rash persists, consult a doctor.
In morning and evening, apply to cleansed face and neck.
Some individuals may not be comfortable using this product.
Try using more sparingly or less frequently until your skin accommodates.
Follow with your Anew moisturizer.
Sunburn alert: Use only as directed. This product contains retinol that may increase your skin’s sensitivity to the sun and possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterward.
As part of your daily morning and nightly routine, use roller to apply Infinite Lift to cheeks, chin, jawline, and jowl.
Dispense product onto roller. Using the massaging roller applicator, apply the product where needed in an upward motion along the four key facial zones.
Pat gently with fingertips.
Make sure to apply after cleansing and before moisturizing.
For best results, pair with Anew Platinum anti-aging routine
This silky smooth formula contains our concentrated blend of professional-grade anti-aging ingredients that retexturizes skin in just one night. 1 oz. net wt. bottle with an eyedropper.
Benefits
79% as effective as a pro microdermabrasion (without the same irritation!)
Transforms skin to look younger, smoother and revitalized overnight
After 3 days, notice retextured, radiant skin
Non-greasy, non-sticky
Hypoallergenic and non-comedogenic
Allergy-tested and dermatologist-tested
Vegan
Phthalate-free, sulfate-free, petroleum-free
To Use
Every morning and evening, smooth upward and outward over cleansed, dry face and neck.
Those with delicate or highly sensitive skin may not be comfortable using this product.
WARNING: Avoid contact with eyes. If product contacts eyes, rinse thoroughly with water. If irritation develops and persists, discontinue use and consult a physician. For external use only. Keep out of reach of children.
SUNBURN ALERT: This product contains an alpha hydroxy acid (AHA) that may increase your skin’s sensitivity to the sun and the possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterward.
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