Avon has been at the forefront of cutting-edge skincare for more than a century.
When David McConnell started to give away perfume samples for his door-to-door book sales in 1886, he had a huge vision, but he really had no idea what was to come!
Beginning as the fragrance-only California Perfume Company, Avon soon became known world wide for its groundbreaking products to treat, nourish, soothe, and improve skin.
From innovative anti-aging serums and creams to oil-fighting astringents, Avon has been the leader in innovation.
Let’s go back to the beginning and follow Avon’s skincare journey.
1896: The Early Stages
California Extract of Witch Hazel was one of the first skincare products to join the California Perfume Company family.
Made from a strong distillation of witch hazel shrub, it served as a cooling and anti-inflammatory agent for the skin.
1905: Cream Of The Crop
Formulated to prevent wrinkles, CP Massage Cream fed the skin and helped “ward off the ravages of time.” The luxurious lotion was later renamed Dermol Massage Cream in 1919.
1927: A Star-Worthy Collection Is Born
The company launched its first skincare collection: Gertrude Recordon Facial Treatment.
Avon founder David H. McConnell tapped Recordon, a well-known beauty expert at the time, to help create the formulas for this deluxe four-piece facial line.
The collection included an astringent, cleansing cream, peach lotion, and skin food.
1930s: The Great Expansion
Although the country was in the throes of the Great Depression, Avon expanded with the introduction of several skincare products — namely its Hand Cream — in 1933.
The ultra-moisturizing lotion has been softening women’s hands ever since and offers a wide variety of hand creams.
During the 1930s, Avon made a splash with the release of bubble bath to cleanse and pamper skin. The quaint bottle has evolved, but the quality of its contents remains top-notch.
Talk about a two-for-one! Avon’s Sun Lotion with Insect Repellent (1947) was a must for balmy beach and poolside days.
Providing protection against ultraviolet rays while simultaneously warding off pesky bugs and mosquitoes made this a winning combo that beach bums and sun lovers alike could bask in.
Avon’s Persian Wood Perfumed Skin Softener (1959) was a richly concentrated, creamy formula that smoothed and soothed dry areas while producing a lovely lingering fragrance.
It was the perfect blend and representation of the company’s expertise in fragrance and skincare.
Avon still provides a whole selection of fragrances in the Perfumed Skin Softener line. These are still very popular items today.
1961: Skin-So-Soft Makes A Smooth Entrance
One of Avon’s most recognizable personal care products, Skin-So-Soft, has been keeping bodies soft and supple for over half a century.
During the 1970s Women’s Liberation Movement, many women adopted the less-is-more makeup philosophy — in turn, propelling clear skin into the spotlight. Enter Avon’s Clear Skin.
1980s: Popular Science
While the makeup industry in the mid-1980s was buzzing with bold and bright trends, Avon’s Research and Development team was busy whipping up breakthrough products that would change skincare forever.
In 1986, Avon became the first to use stabilized retinol, an anti-aging ingredient, in its patented BioAdvance Beauty Recovery System.
Avon continues to be at the forefront of skincare innovation with start-of-the-art research & development laps spanning five continents, hundreds of scientists, nearly 600 patents, and partnerships with top universities and dermatologists.
2003 – Anew Clinical launches its first product, Line & Wrinkle Corrector, hits brochures! The Line & Wrinkle collector plumps the look of fine lines and wrinkles!
The Clinical Line allows women to get great results at home and thus became a global best seller.
2009 – Avon scientists develop Activinol Technology, which can be found in the Anew Reversalist line. This line works to repair the look of fine lines and wrinkles. This revolutionary regimen delivers fresh new skin with visibly reduced wrinkles for a dramatically younger look.
2010 – The Anew Platinum line, which uses Paxillium technology, launches.
Avon scientists studies how paxillin, a key skin protein responsible for maintaining the youthful shape of skin cells, declined with age, leading to visible signs of aging.
Consumer testing shows it helped restore the look of youthful contours, reduced the appearance of deep wrinkles, and visibly lifted skin.
2012 – Avon launches the breakthrough wrinkle-fighting Anew Clinical Pro Line Eraser with Retinol in conjunction with the NeoStrata Company. This innovative product key ingredient is a molecule called A-F33. Pro Line Eraser retexturizes skin and visibly repairs fine lines and wrinkles.
2015 – Avon introduces the first overnight sleep mask Anew Clinical Overnight Hydration Mask.
Powered by the cutting-edge technology of encapsulated Hyaluronic Acid, Shea Butter micro-beads and plant-derived Ceramides, the Overnight Hydration Mask is clinically shown to boost skin’s moisture by 3X.
2018 – Avon launches Anew Hydra Fusion, which infuses skin with deep and lasting hydration, instantly.
A revolutionary combo of power-packed ingredients infuses skin with instant, deep and lasting hydration + defends it from environmental stressors.
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